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AVON CANADA
Direct seller of cosmetics, skin care, personal care, bath and body products, health and wellness items, collectibles, gifts and apparel
- Promoted new products by creating press kits, writing press releases and fact sheets, and fielding media inquiries
- Developed advertising, recruiting, and cause marketing messages
- Supported the corporate communications team with speech writing, presentations and event coordination
- Found creative approaches to develop energetic and eye-catching themes, headlines and copy for more than 18 consumer brochures produced annually
- Presented communication strategies to senior management
WEST ISLAND COMMUNITY SHARES
Non-profit organization that collects and distributes funding to support health, social service, cultural and environmental community groups.
- Wrote headlines and taglines for a direct-mail envelope and brochure for the 2004-2005 fundraising campaign
MOMENTIS SYSTEMS
Business-to-business software developer for fashion and soft goods self-sourcing retailers and wholesalers
- Implemented a new corporate identity program
- Wrote and produced marketing collateral and technical documentation including a corporate profile, product fact sheets, case studies, PowerPoint presentations, training manuals and on-line help
- Maintained the company web site and intranet
- Contributed leads and articles to corporate magazines
GENERATION NET
Web development company
- Analyzed customer needs and translated them into functional specifications and information architecture for web sites
- Provided detailed product specifications and design documents
- Tested functionality, compliance to customer requirements and integration
RICHTER SYSTEMS
Business-to-business software developer for soft goods manufacturers
- Supervised the work of other writers to produce print-based user documentation and on-line help
- Developed documentation information plans and content
- Researched and wrote reference manuals, training manuals and on-line help text
- Contributed to the departmental intranet site, internal newsletter and marketing briefs
ILCO UNICAN
Manufacturer of mechanical and electronic access controls
- Developed literature including brochures, advertisements, catalogs, newsletters, training materials and installation instructions
- Wrote, edited, and proofread copy; maintained consistency and adherence
to corporate standards
- Coordinated translation and production of multiple pieces of literature in various languages and sizes for worldwide markets
LABCOR
Distributor of of laboratory and industrial fluid handling products, instrumentation, equipment, and supplies
- Wrote newsletter articles and letters
COLE-PARMER INSTRUMENT COMPANY
Global distributor of laboratory and industrial fluid handling products, instrumentation, equipment, and supplies
- Researched and wrote copy for a catalog of laboratory supplies
- Routinely contributed to supplemental advertising pieces and newsletters
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"Whether it's headlines, speeches, ads, video scripts or any new writing project that crosses my desk, I know I can count on Karen to get the job done."
Roberta Lacey
Director, Communications, Public Relations & Events - Avon Canada
"Karen is a rare breed of writer in that she does both marketing and technical writing extremely well. I can count on her to be fast and accurate and deliver what she promises."
Jim Topolniski
Communications Director, Americas – Kaba Ilco Inc.
"Our business was expanding quickly and we were able to support both an increased sales effort and provide professional documentation to our clients thanks to the marketing materials and training manuals Karen wrote."
Jeffrey Payne
President - Momentis Systems
"We were on a tight deadline, and even under pressure Karen gave us a fantastic headline that everyone loved. This was our most successful campaign ever!"
Caroline Tison
Executive Director - West Island Community Shares
"When we're up against a tight deadline and we need lead pieces researched and written, we call Karen because we know that we can depend on her to deliver top-quality stories on time."
Lynn Brown-Poole
Director, Marketing and Sales Integration - Avon Canada
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