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CONSUMER BROCHURE ENHANCEMENT SPREAD
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The message in the consumer brochure must motivate the
reader to BUY NOW.
Text excerpt:
NEW! Cellu-Sculpt Anti-Cellulite Lotion
Show off a whole
new you
just in time for summer
visibly reduce cellulite for sleeker-looking hips and thighs
now
for arms & abs, too!
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NEWSPAPER FOR INDEPENDENT SALES REPRESENTATIVES
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The message in the newspaper must motivate Independent
Sales Dealers to SELL.
Text excerpt:
Shape Up Your Sales for Summer
Anti-Cellulite Lotion Sells!
Heavy or slim, 85% of adult women have cellulite and you can bet that they would all like to get rid of it, particularly during
shorts-and-swimsuit season! Have you noticed how many cellulite creams are on the market? Avon Skin Care experts spent over
3 years developing the patent-pending technology behind Cellu-Sculpt so that our Anti-Cellulite Lotion gives visible results-fast.
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AD
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The "Let's talk" ad concept was developed in New York.
I adapted copy for the products to be promoted in Canada. In this example, the product is Beautiful Morning moisturizer.
Text excerpt:
Let's talk about how you start your day.
Every day should start with a Beautiful
Morning. Introducing a moisturizer that nurtures the soul as well as the skin. Aromatechnology essence lifts the spirit. SPF
10 protects. Bronzing agents give a healthy-looking glow. Awake. Alive. Beautiful.
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NEWSLETTER ARTICLE
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"The Insider" newsletter communicated best practices to
retail clients.
Text excerpt:
...
La Senza started using the Momentis(R) system to circulate intent
sheets (style collections) to international buying liaisons. With the new system, licensee buyers can consolidate their orders
online, allowing for more efficient purchasing without mountains of paperwork. Buying liaisons use the new web-based intent
sheet to view images of new styles online and to enter quantities for purchase. Each purchase order can then be created automatically
by copying all the relevant quantity and style information from the intent sheets.
Users at La Senza have already
noticed a significant savings in paperwork and time when creating purchase orders.
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CORPORATE PROFILE
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Corporate profile copy must be tight and focused on what shareholders
need to know.
Text excerpt:
Through our network of international factories, offices, distributors,
and agents, we reach original equipment manufacturers, locksmiths, businesses, hotels, and hardware stores in over fifty countries
on all continents.
...
The global demand for security products and access controls is our entry ticket to developing
markets in virtually every corner of the world. More samples
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