SERVICES

What problems do you solve?

Who is your audience? What challenges keep them up at night? How does your solution meet their needs? And most importantly, are your sales and marketing teams aligned on these messages?

When key messages lack clarity, the ripple effects are costly: misaligned sales and marketing efforts, wasted resources, and a diluted brand perception.

Defining your key messaging and securing buy-in from stakeholders isn’t just an exercise; it’s the cornerstone of a successful marketing strategy.

I’ll research your target audience, competitors, and market positioning to craft messaging that resonates. With clear, compelling key messages, your brand can stand out and connect authentically with the people who matter most.

Content audit and repurposing

You likely have more valuable content than you think. Webinars, presentations, and past articles often hold untapped potential. With updates and strategic repurposing, these resources can bridge gaps in your content library and breathe new life into your marketing efforts.

I’ll analyze your existing content and provide actionable recommendations to unlock its full value. From fresh updates to creative repurposing, we’ll revitalize your assets to save time, reduce effort, and build momentum without starting from scratch.

B2B marketing writing

You’ve defined your key messaging, pinpointed your target audience, and mapped out the content pieces you need. Now it’s time to bring your vision to life with compelling, expertly crafted content.

I specialize in creating high-value content that resonates with your audience and achieves your marketing goals. By interviewing your subject matter experts, I ensure your blog posts, white papers, e-books, case studies, and more are rich with insights, along with the depth and authority your audience expects.

Whether you're looking to inform, engage, or persuade, my interview-driven approach elevates your content, turning complex ideas into clear, actionable messaging.

Technical writing

Clear, accurate documentation is essential for any product or process. From detailed user manuals and step-by-step training guides to precise technical instructions, professional documentation builds trust, reduces errors, and enhances the customer experience.

Whether your audience is assembling, installing, or using your product, well-crafted guides ensure they can do so confidently and efficiently.

I offer comprehensive technical writing services tailored to your needs, including:

• Assembly Instructions: Step-by-step guides that make product assembly straightforward, with clear language and visuals to reduce frustration and errors.
• Installation Manuals: Detailed instructions for seamless product setup, ensuring proper use and customer satisfaction.
• User Manuals: Thorough, intuitive guides for operating your product effectively.
• Training Materials: Practical resources for onboarding and education.
• Process Documentation: Workflow descriptions to improve internal consistency and compliance.
• Visual Recommendations: Suggestions for diagrams, images, and graphics to illustrate essential steps and improve usability.

Working closely with your team, I’ll ensure your documentation provides the expert guidance users need.