Testimonials for Karen Smock’s writing services

Why do marketing managers, content strategists, and content marketing agencies recommend freelancer Karen Smock to provide writing services? Here’s what clients say about their experience working with Karen as a freelance marketing writer:

Our company specializes in the technology industry, so our content can be very complex. Karen is able to absorb this complicated information and turn it into concise and clear messaging, which takes a talented and intelligent writer. She also manages her time very well, doesn’t miss deadlines, and is a trustworthy professional. We really enjoy working with her and highly recommend!

Raina James, Executive Director, Big Picture Lab Video Agency
BPL logo video scripts

Karen offered a fresh voice to our blog, making our technical subject matter relatable. She took the time to understand our audience and provided a variety of topic ideas, engaging titles, and a smooth writing style.”

Karine Simard, Director of Marketing, Robotiq

Writers who can build stories about technical products are rare. Karen is one of those hard-to-find technical storytellers. She delivers on-target, well-written copy.

Jeffrey Bausch, Content Strategist, AspenCore Studio

Karen gets up to speed quickly understanding technical information and knowing how to best explain it in different contexts. Whenever I have something that will be tricky to explain and has to be worded just right I know Karen will write what we need.

Leila Sedighi, M.Eng.Product Manager, Emergency Lighting North America ABB

Karen has been our go-to writing resource for over five years. We rely on her writing expertise when we’re revising catalogues, launching new products, preparing for trade shows, communicating with our sales force, and more. Her technical writing and marketing writing abilities combined are exactly what we need. We know we can count on fast turnaround from Karen when we have a critical deadline. She’s like an extended member of our communications team.

Richard Fillion, Marketing Manager, Emergency Lighting North America Thomas & Betts

Karen’s engaging headlines and to-the-point copy energized Evizone’s refreshed website and supporting documentation. She’s a valuable B2B marketing copywriter.

Bill Wells, Chairman, Evizone Ltd.
Evizone Safe Communications

We’re getting a great response from the emails Karen wrote; the open rates are higher than the industry average and exceeding our expectations. Her thorough research, fresh approach, and on-target messages are connecting us to interested buyers.

Isabelle Pilon, Marketing Communication Consultant, Averna

Karen is a rare breed of writer in that she does both marketing and technical writing extremely well. I can count on her to be fast and accurate and deliver what she promises.

Jim Topolniski, Communications Director, Americas Kaba Ilco Inc.

Whether it’s headlines, speeches, ads, video scripts or any new writing project that crosses my desk, I know I can count on Karen to get the job done.

Roberta Lacey, Director, Communications, Public Relations & Events Avon Canada

Karen is an experienced and versatile marketing writer who can adapt to a multitude of writing styles and needs. Whether composing content for flyers, emails, training documents or promotional pieces, Karen does more than just execute, she collaborates with the client, offering up recommendations and solutions to maximize content, while delivering all projects on time. Karen is highly efficient, autonomous and well versed in a multitude of industries. I would highly recommend her for any company’s writing and content development needs.

Elizabeth Munro, Senior Manager, Public Relations & Communications, Avon Canada

Our business was expanding quickly and we were able to support both an increased sales effort and provide professional documentation to our clients thanks to the marketing materials and training manuals Karen wrote.

Jeffrey Payne, President, Momentis Systems

When my business partner and I first read Karen’s copy for our website we were in a state of shock! We couldn’t believe how well Karen took our ideas and created a communication piece that resonated with our customers while maintaining our voice. Our initial concern starting with a copywriter was that our ideas were going to be “lost in translation.” However, over the last year, Karen has consistently proved that through listening and research, she communicates technical ideas precisely without diluting them.

Nicholas Henry, Co-founder & Business Application Developer, CivilCode Inc.

We took full advantage of Karen’s writing and editing abilities for our newsletter, annual report, infographics, and promotional materials. Her suggestions and recommendations helped make every piece the best it could be, and her fast turnaround allowed us to meet our deadlines.

Louise Quinn, Executive Director, Quebec Essential Learning Alliance